Our Mission
Why we do what we do.
For years, high-quality financial guidance was reserved for large enterprises with deep pockets. Small and medium-sized businesses were left to navigate complex financial decisions along - juggling outdated spreadsheets, casing down reports, and guessing at what the numbers really mean.
We set out to change that...
At a time when automation and AI are transforming every industry, we saw an opportunity to give business owners something they've never truly had: CFO-level insight at a fraction of the cost. By combining advanced technology with experienced finance professionals, we built a solution that brings clarity, speed, and strategy to your books - without the overhead of a full-time finance team.
Our platform automates the heavy lifting from real-time bookkeeping to financial reporting and forecasting, while your fractional CFOs help you interpret the data, identify opportunities, and make confident decisions. You get the best of both worlds: cutting-edge automation and human expertise, working together to drive your business forward.
We believe financial clarity isn't a luxury. It's a competitive advantage. And now, it's finally within reach.
Our Team
Jordan L. Swindle - Founder & CEO
I'm Jordan Swindle, the founder of Economic Edge, a firm dedicated to helping businesses across the U.S. transform their finances through clear, strategic, and sustainable financial planning. With over a decade of experience spanning corporate finance, real estate investing, and consulting, I specialize in guiding businesses through complex financial decisions to help them grow smarter and faster.
My journey began in retail management and quickly evolved into high-impact finance roles at Verizon, where I led teams in FP&A, commission strategy, and corporate budgeting - serving both national and global markets. From pivot tables to pricing strategies, I've lived and breathed numbers. But more importantly, I've seen how the right numbers - understood clearly and acted on wisely - can change everything for a business.
I've worked with founders and CEOs who felt overwhelmed by their books, unsure how to grow, or stuck in cycles of financial instability. That's where I come in - not just as a numbers guy, but as a financial partner who helps clients reclaim clarity, confidence, and cash flow. My clients consistently reduce costs and increase profitability - some by more than 40% - because we bring order to the chaos, making data actionable.
Back by a Master's in Economics, a Bachelors of Business Administration in Finance, and certifications in GAAP, Financial Modeling, Forecasting, Business Analysis, and SQL/Power BI/Tableau, I bring the analytical depth and technical strength needed to handle anything from bookkeeping to C-suite strategy. Whether you're an entrepreneur trying to build something great or a mid-sized business trying to optimize operations, I meet you where you are - and help take you further.
Emmanuel Talley - Fractional CFO & Strategic Financial Leader
Emmanuel Talley is a dynamic Certified Public Accountant (CPA) and trusted Fractional CFO at Economic Edge, where he brings forward-thinking financial leadership to help businesses grow with precision, transparency, and purpose. With nearly a decade of experience in public accounting and assurance at one of the big four accounting firms, Emmanuel applies a high standard of excellence and integrity to every client engagement.
His approach combines technical expertise in compliance, reporting, and internal controls with a deep understanding of business operations. Emmanuel specializes in delivering clear, actionable financial strategies tailored to small and midsize businesses, helping leaders navigate complex decisions with confidence.
Beyond the numbers, Emmanuel is a passionate mentor and community advocate. His background in leadership programs and fraternity service reflects his commitment to developing people and processes with care. At Economic Edge, he partners with clients as a strategic thought partner—guiding them through budgeting, forecasting, and long-term financial planning.
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Hanah Lucas - Lead Bookkeeping Expert
With a passion for precision and a heart for service, Hanah Lucas brings unmatched dedication to her role as Lead Bookkeeping Expert at Economic Edge. Hanah specializes in creating clean, reliable financial records that empower businesses to grow with confidence and clarity.
Hanah combines her deep expertise in bookkeeping, financial compliance, and small business accounting with a genuine commitment to client success. She is known for her sharp attention to detail, proactive communication, and ability to transform disorganized financial data into streamlined, decision-ready insights.
At Economic Edge, Hanah plays a vital role in ensuring every transaction is properly recorded, every report is accurate, and every client feels supported. Her work forms the financial backbone that allows business owners to focus on their vision while she handles the numbers with trust and integrity.
Clients regularly praise Hanah for her warmth, professionalism, and transparency. Whether you’re navigating startup growth or stabilizing a more established operation, Hanah is a steady, skilled partner who treats your books like her own.
Michael Clarke - Lead Financial Analysis Expert
Michael Clarke brings sharp analytical thinking and a meticulous eye for detail to his role as Lead Financial Analysis Expert at Economic Edge. Known for his precision and data-driven mindset, Michael plays a vital role in transforming financial data into strategic insight—helping clients understand their numbers, improve performance, and make informed business decisions with confidence.
With a strong foundation in financial analysis and bookkeeping, Michael is instrumental in streamlining reporting processes, identifying trends, and surfacing opportunities that drive smarter financial strategies. His structured, methodical approach ensures that every report and recommendation is both accurate and actionable.
Michael’s contributions help strengthen the core of Economic Edge’s financial solutions, delivering clarity and intelligence that business owners can trust. His curiosity, commitment to excellence, and forward-thinking mindset make him a valuable resource for clients seeking to grow with financial discipline and insight.